The Bite Market

The Bite Market rebrands with bold, distorted visuals, contrasting Apple's minimalism, for a striking brand identity.

The Bite Market, a tech resell enterprise specializing in Apple products, sought to establish a visual identity for its online and physical presence. To convey their disruptive approach in the tech industry while maintaining dominance, the solution involved developing a bold, distorted visual system using a combination of stock images and amateur product shots. The design, characterized by enlarged, distorted texts reflecting consumer sentiments on Apple product prices, juxtaposes against the minimalistic design ethos of Apple, creating a striking and attention-grabbing aesthetic for print, digital, and activation materials.


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Fernando Casanova
Creative Director & Founder